Last updated: July 2026. Velvet Bean Coffee Roasters Ltd, 188 Brick Lane, Shoreditch, London E1 6RU.

Who we are

Velvet Bean Coffee Roasters Ltd (“we”, “us”) runs the website velvetbean.co.uk and operates the cafe and roastery at 188 Brick Lane, London E1 6RU. This policy explains what personal data we collect when you use our site, place an order, or contact us, and how we use it.

What we collect

  • Orders and enquiries. Name, email address, phone number, delivery address and order details when you place an order or use our contact, booking or enquiry forms.
  • Usage data. Anonymous analytics such as pages visited and device type, collected through Google Analytics, used to understand how the site performs.
  • Payment data. We do not store card details. Online payments are handled by trusted third-party processors and never pass through our servers.

How we use your data

  • To fulfil orders and deliver your coffee.
  • To respond to enquiries, booking requests and wholesale enquiries.
  • To send order updates. We only send marketing emails if you have opted in, and every email includes an unsubscribe link.

Legal basis

We process your data under the UK GDPR on the basis of contract (fulfilling your order), legitimate interest (answering enquiries and improving our service), and consent (marketing, which you can withdraw at any time).

Cookies

Our site uses essential cookies to keep your shopping cart working and third-party cookies (Google Analytics) to understand traffic. You can block non-essential cookies in your browser settings without affecting the core shopping experience.

Sharing your data

We share data only with service providers who help us run the business – delivery partners, payment processors, and our website platform. We never sell your personal data.

How long we keep it

Order records are kept for six years for accounting purposes. Enquiry and marketing data is kept until you ask us to delete it.

Your rights

Under UK GDPR you have the right to access, correct, export or delete your personal data, and to object to or restrict processing. To exercise any of these rights, email hello@velvetbean.co.uk. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk).

Changes to this policy

We may update this policy from time to time. The current version is always available at this page.